Our Mission & Our Team

Salman Ahmad, one of South Asia’s most influential cultural figures, is a musician, physician, teacher, and Rotary International's Polio goodwill ambassador. With his wife, Samina, he launched an NGO called the Salman & Samina Global Wellness Initiative, focused on interfaith and cross-cultural dialogue, global health and wellness, and music education.

Ahmad popularized a blend of Western rock music and Eastern/Islamic music that has been called “Sufi rock,” and that has been hailed as a cultural bridge within South Asia and between the East and West.

Born in Lahore, Pakistan, Ahmad spent his teenage years in New York before returning to Lahore to train as a medical doctor.

Turning then to his true passion for music, Ahmad founded South Asia's biggest rock band, Junoon, in 1990. The band faced death threats and harassment from religious extremists and government forces in its early years, but Junoon’s sweeping melodies, bhangra rock rhythms, and driving guitars led it to become known as "the U2 of South Asia.”

Junoon has sold over 40 million albums worldwide and has shared the stage with artists such as Bono, Don Henley, Peter Gabriel, Rahat Fateh Ali Khan, Michael Franti, Melissa Etheridge, Ziggy Marley Alicia Keys, Sting, Earth Wind and Fire, and Wyclef Jean. Ahmad has co-written and recorded a song with academy award-winning artist Melissa Etheridge called Ring the Bells, Open Your Eyes with Peter Gabriel and 2011 UN Humanitarian day song, "If I could Change" with Ziggy Marley & Sweet Rush.

Ahmad led Junoon in a 2001 performance at the UN General Assembly Hall—the first such rock performance in that hall. In 2007 Junoon performed at the Nobel Peace Prize ceremony in Oslo. The group defied death threats from militants to perform in 2008 in the valley of Kashmir -- the first rock concert to be held in Srinagar.

Jon Pareles of the New York Times has described Junoon as "South Asia's answer to Santana,” and the Wall Street Journal called Junoon's eclectic music "a powerful combination of Led Zeppelin and traditional South Asian percussion-like tabla and dholak."

Ahmad has written a memoir for Simon and Schuster titled Rock and Roll Jihad and has written commentaries for the Washington Post’s "On Faith" website. He is also a member of the Brookings institute's US-Islamic arts & culture panel for public diplomacy.

Ahmad has appeared on major television networks such as CNN, FOX, ABC, NBC, AL-Jazeera and AL-Arabiya and has been the subject of two documentary films: "The Rockstar and the Mullahs" and "It’s My Country Too" for PBS/Wide Angle and the BBC.

Hollywood actress Susan Sarandon also presented a documentary on Junoon for VH1 titled, “Islamabad: Rock City.”

Ahmad is also a professor at Queens College (CUNY) where he teaches music and poetry from Muslim culture.
He received an honorary doctorate from the Claremont Graduate University in 2009.